01 Jan Discuss how this survey will be used and what considerations went into the development and design process 4
Healthcare Marketing In this assignment you will address an array of functions and factors that impact marketing health care functions. You will assume the role of an administrative leader of a consulting firm. Your firm has been hired to help an organization diagnose the effectiveness of the marketing strategy. Select a health care organization of your choice. The recipients of the Baldrige Award may be helpful in locating an organization for this assignment, located at http://www.baldrige.nist.gov/Contacts_Profiles.htm. Write an eight to ten (8-10) page paper in which you: 1. Develop a mini-guide following the market research process. Using one (1) paragraph for each step in the research process, provide information and / or data that meets the need of each step. 2. Based on what you created in the mini-guide, identify which steps require the use of external public data to complete. Detail what sources you would use and why. 3. Create a survey that you would recommend the organization use to measure customer satisfaction. Discuss how this survey will be used and what considerations went into the development and design process. 4. Create a visual representation that identifies the market groups you would target for the organization you selected. This visual will accompany the mini-guide you created. 5. Consider the reasons customers leave their health care providers. Recommend a strategy for the selected company that is designed to recover and retain customers. 6. So far in this assignment, you have created a mini-guide, a visual for the segmented group you would recommend for the organization, a survey, and a strategy for customer retention. Write a one (1) page executive summary that highlights your recommendations stemming from the components you created. 7. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Do you need help with this question?
Get assignment help from Aqhomework.com Paper Writing Website and forget about your problems.
Aqhomework provides custom & cheap essay writing 100% original, plagiarism free essays, assignments & dissertations.
With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Click Order now to access our order form, fill your paper details correctly, select your paper deadline and wait for our writers to send a perfectly written assignment.
Chat with us today! We are always waiting to answer all your questions.