30 Aug Suggested Length: 5-7 pages.This part should rely heavily on
Suggested Length: 5-7 pages.This part should rely heavily on visual tool presentation. You are strongly encouraged PiktoChart.Com or other Internet Tools that could help you produce InfographicsAVOID writing long paragraphs, otherwise, points will be deducted._________________________________________________PART B Market Segmentation and SWOT Analysis. External Analysis Macro-environmental Factors (Chapter 4 & 17) (1.5 points)Choose three factors that are most relevant to your project business industry. For each factor, please use statistics to support your analysis. Stay focused! DemographicEconomicSocial-CulturalTechnologicalPolitical-legalEcologicalCompetitive Analysis (Chapter 4, 16, 17) (1 point)Identify major competitors in the market (Two Competitors are suggested, not too many)Evaluate the competitors’ role in the market, leader or follower and For each competitor, describe the unique characteristics/positioning of their products or servicesUse a table summarising your comparisonReference Market (2 points) (Refer to the Supplemental Reading — Reference Market)Define and Detail the Market size, growth rate, trends of this industry.Charts, figures, or other visual tools are expected here. Not too much and not too big. Basic market segmentationhow have your client segmented their customers,What factors do they use to segment their current customers, demographic, psychological, or physiological?Customer analysis, including their characteristicsDescribe the characteristics of each segmentIdentify any overlapping or unidentified market Choice criteria Customers use to decide on purchases. (Chapter 2, especially)based on your previous qualitative interviews, especially.Distribution Analysis/Chanel Management What distribution channel strategy is your client using? direct, indirect, or multi-channel?Evaluate the effectiveness and efficiency of their current strategiesInternal Analysis (1.5 points)Evaluate your company’s internal issuesProduct/Price/Placement/PromotionUse a flowchart to illustrate the administrative structureEvaluate the personnel issuesgood vs. bad.SWOT Analysis (2 points) Chapter 4, especially. ‘The SWOT analysis classifies the internal aspects of the company as strengths or weaknesses and the external situational factors as opportunities or threats. Strengths can serve as a foundation for building a competitive advantage, and weaknesses may hinder it.’ — NetMBAPlease use a 2*2 table to structure/classify the internal & external factors, you have analyzed in Part A for your SWOT analysis. Use bulleted phrases in each cell, not full sentences. InternallyStrengths WeaknessesExternallyOpportunitiesThreatsSuggested Marketing objective as a result of the Marketing research, SWOT, and Internal and External Environmental Analysis, (1 point). This part should be closely related to all previous sections you have done.Use this section as your conclusion.Recognize 3 actionable strategies that you could focus on in your Marketing Campaign, Part C
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