30 Aug Read and prepare to present and discuss the two articles bel
Read and prepare to present and discuss the two articles below – 1 Page to each one with your marketing outcomes and be ready to present a summary of the reading. •Email Marketing: Microsoft Store uses relevance to increase sends by 300% and email revenue by 600% http://www.marketingsherpa.com/article/case-study/microsoft-store-revenue-increase-using-relevanceNovember 18, 2014 •Connected CRM – Chapter 1 CRM History and Connected CRM – Chapter 2, Macro Trends 1.Executive Summary of the Reading: ● ● 2.Key concepts from the reading: ● 3.How would you apply those concepts to your Group Project (CRM Assessment and Loyalty Program of “Sephora”)?
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