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Project:Strategic Management of the company ‘X’Structure

Project:Strategic Management of the company ‘X’Structure of the projectThis project aims to study the strategic management of your selected company ‘X’. It includes three main parts:-Part 1: Assignment 1= Environmental scanning & strategy formulation.-Part 2: Assignment 2= Strategy implementation.-Part 3: Assignment 3= Evaluation and control.Description of the company ‘X’-It is a company from your choice;-From real national or international market;-It is publicly traded company;-Produces and commercializes more than one product;-Sufficient information about the strategies of the company, its functions, structures and product lines are available;-This company should have at least one partnership with other company (es) (alliances, joint venture, arrangement…).Note.If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more clarification from your instructor.Assignment 2: Part 2 of the projectStrategy implementationLearning outcomes:1.Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)2.Gain insights into the strategy-making processes of different types of organizations (Lo 1.7)3.Identify appropriate strategies for different situations (Lo 3.1).Assignment Questions (5 Marks) Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions1.Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)2.Classify the products of your selected company based on the BCG matrix. (fill out the table in the answer sheet) (1 mark)3.Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)4.Describe the structure of your selected company. (1 mark)Assignment Answers:1.Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)Answer:………………2.Classify the products of your selected company based on the BCG matrix. (fill out the following table) (1 mark)Answer: Table 1. BCG matrix of the company ‘X’StarsQuestion Marks1.1.Cash CowDogs1.1. Relative market share3.Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)Answer:………………4.Describe the structure of your selected company. (1 mark)Answer:………………

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