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CLA2 Comprehensive Learning Assessment (

 CLA2 Comprehensive Learning Assessment (CLA 2) Presentation

In addition to your CLA2 report, please prepare a professional PowerPoint presentation summarizing your findings for CLA2. The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of 30 slides (minimum). You should use content from your PA1, PA2, CLA1 and CLA2 report as material for your PowerPoint presentation. In addition, you should include learning outcomes from all your major assignments. This would include PA1, CLA1, PA2, and of course, CLA2 (unless otherwise specified by your Professor). An agenda, executive summary, and references slides should also be included. Please keep in mind that the university is moving towards a more digital footprint for our students. This means that your final CLA2 presentation may be recorded, so that you may include it in your “e-portfolio” (graduating students should have all of their CLA2 presentations on a flash-drive, in addition to student biography, resume, interests, and so forth). Students will present their PowerPoint during the last week of class in either the On-Campus Class Session or the online Virtual Class Session, as determined by the professor. Presentations should not exceed 18 minutes. 

CLA 2 – Comprehensive Learning Assessment 2 – CLO 1, CLO 2, CLO 3, CLO 4, CLO 5, CLO 6, CLO 7

You will complete the transnational plan you started in week 2. To complete CLA2 please follow the guideline provided below: 

IDENTIFYING HUMAN RESOURCES FOR GLOBAL BUSINESS ACTIVITIES 

  • Staffing 
  • Training & Development
  • Performance Appraisal 
  • Compensation

MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS

  • Economic and Financial Risks
  • Social and Cultural Risks
  • Political and Legal Risks
  • Action Plan 

PRODUCT AND TARGET MARKET PLANNING

  • Product Concept
  • Product Life Cycle
  • Branding And Packaging
  • Target Market

DESIGNING A GLOBAL DISTRIBUTION STRATEGY

  • Infrastructure Analysis
  • Distribution Barriers
  • International Intermediaries
  • Distribution Channel

PLANNING A GLOBAL PROMOTION STRATEGY

  • Promotional Goals
  • Business Environment
  • Media Plan
  • Promotional Strategy

SELECTING AN INTERNATIONAL PRICING STRATEGY

  • The Economic Environment
  • Cost Analysis
  • Demand Analysis
  • Competitor Analysis

DETERMINING ORGANIZATIONAL FINANCIAL RESULTS

  • Revenue Sources
  • Operating Costs
  • Start-Up Costs
  • Profitability

MEASURING INTERNATIONAL BUSINESS SUCCESS  

  • Financial Gains
  • Economic Benefits 
  • Social Benefits
  • Social Costs

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